Bonjour, Hi 👋

I am Flora, I Lead, Design & I am a Resourceful Problem Solver

Senior UX Lead with 10+ yrs experience in strategy, research, accessibility, and leading cross‑functional teams. I help complex B2B and B2C products scale with design systems, impactful metrics, and data‑led decisions.

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Building a Global B2B Experience

Transforming manual ordering (fax, PDF, calls) into a scalable, user-centered B2B experience.

Explore B2B Design Process

Designing BMI's Next-Generation B2B experience

Define, strategise & prioritise the foundations of BMI's B2B global solution.

Read the B2B UX Research

UX ResearchB2BUX Testing

Designing BMI's new Roofing Tool

Build to the ground up to improve roofer's safety and efficiency.

Discover BMI PlanMaster

UX/UIB2CAccessibility

Elevating Actegy’s Product Experience

Modernised UI for better accessibility, trust, and seamless usability.

Read Actegy's Experience

UX ResearchB2CData-Driven

Fixing a Failing Checkout to Boost Sales

Enhance usability and accessibility while ensuring business impact.

See the Checkout update