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Bonjour, Hi 👋

I am Flora, I Lead, Design & I am a Resourceful Problem Solver

Senior UX Lead with 10+ yrs experience in strategy, research, accessibility, and leading cross‑functional teams. I help complex B2B and B2C products scale with design systems, impactful metrics, and data‑led decisions.

Building a Global B2B Experience

Transforming manual ordering (fax, PDF, calls) into a scalable, user-centered B2B experience.

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Designing BMI's Next-Generation B2B experience

Define, strategise & prioritise the foundations of BMI's B2B global solution.

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Designing BMI's new Roofing Tool

Build to the ground up to improve roofer's safety and efficiency.

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Elevating Actegy’s Product Experience

Modernised UI for better accessibility, trust, and seamless usability.

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Fixing a Failing Checkout to Boost Sales

Enhance usability and accessibility while ensuring business impact.

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