Fixing a failling checkout to boost sales
SHOWCASE
Context
Actegy’s mobile-first checkout redesign failed, leading to higher abandonment rates and lower conversions. With 70% of orders from mobile, fixing usability and accessibility was critical.
As the UX Lead, I guided the team in improving usability, accessibility, and overall flow to increase conversions and boost sales.
Outputs
✅ Optimised mobile-first checkout flow for higher conversion rates.

✅ Enhanced accessibility (WCAG AA compliance) for a wider audience.

✅ More intuitive layout & clearer content presentation to reduce friction.
Outcomes
📈 15% increase in sales after streamlining the checkout process.

🙌 Improved usability & user satisfaction (qualitative feedback).

♿ Significant accessibility improvements for a more inclusive experience.
Team composition
CEO | E-commerce Director | Head of brand & design | Junior designer
🚧 Limited customer access, which led to an internal usability tests with the scientific team (5 users).

📈 Stakeholder pressure for quick results. I ran multiple prioritisation sessions to align expectations & secure buy-in.

🔥 High risk of failure, therefore we used Google Analytics & Hotjar data to validate key decisions.
