Building a Global B2B Experience
SHOWCASE
Team composition
Senior UX designers | Product Owner | Digital Director | Developers | German Project Manager
My role
Owned the B2B UX strategy and delivery.
Defined MVP and drove prioritisation.
Led research, design & validation of key flows.
Aligned stakeholders and teams across markets.
Championed scalable, user-centered solutions.
Context
BMI aimed to unify and globalise its B2B offering, leveraging insights from established platforms in Poland and Sweden to define a scalable solution.
🛠 Key Considerations
➡️ Tight timelines required rapid design, testing, and delivery of MVP across all devices
➡️ Germany as the pilot market demanded an MVP-first, iterative approach over a traditional waterfall model
➡️ All solutions were constrained to the BMI component library to ensure consistency and feasibility
💡 Goal
Create a user-friendly e-commerce platform that simplifies ordering and order tracking for both customers and internal teams.
Problem
The current ordering process is fragmented, manual, and inefficient, relying on fax, PDFs, and phone calls, making it difficult for both customers and internal teams to place, manage, and track orders.
Outputs
📌 Unified B2B Ordering Experience
A streamlined digital journey replacing fragmented manual processes (fax, PDF, calls) with a consistent, scalable platform.
🛠 End-to-End UX Design Delivery
User flows, wireframes, high-fidelity designs, and interactive prototypes across all devices, aligned with the BMI design system.
📈 Business & Scalability Impact
Defined a scalable foundation for global rollout, supporting new revenue opportunities and market expansion.
🔍 Data-Driven/ Product Research Decisions
UX audit (PL & SE) and user insights (testing and interviews) directly shaped key flows, features, and MVP priorities.
⚡ Improved Usability & Efficiency
Simplified ordering, clearer pricing, and better visibility across the journey reduced friction for both customers and internal teams.
Outcomes
🚀 Successful Soft Launch
Strong early engagement from selected customers.
🧩 Scalable Design System
User-tested components added to the BMI library.
💬 Positive Early Feedback
Improved usability and clearer ordering flows.
⏳ Note on impact
As the platform has only recently launched, these outcomes reflect early signals. Impact will be measured as adoption scales.
Challenges
🚧 Limited customer access
→ Conducted moderated user testing on key user flows.
🧩 Design System Maturity
→ Mitigated dev and QA delays through adaptive component strategies.
🤝 Stakeholder Alignment
→ Orchestrated workshops, touchpoints & prioritisation sessions to align all key actors.
⚙️ Complex Process Digitisation
→ Translated complex business logic into intuitive UX flows.
🔄 Scope Evolution
→ Managed evolving requirements while preserving MVP focus.