Elevating Actegy's Product Experience
SHOWCASE
Context
We redesigned Actegy's mobile first product page after a previous redesign failed due to poor customer adoption.
I led the team on improving usability, accessibility, and ease of updates through a CMS, reducing coding time by 80%. Additionally, the UI was modernised to reflect the technical and medical nature of their new products, including an app integration for the new connected product.
Team composition
CEO | E-commerce Director | Head of brand & design | R&D Manager | junior designer
Outputs
➡️ New product page design with a more medical & technical look
➡️ CMS integration reducing totally designer's coding time and allowing markets to write their own content.
➡️ Improved accessibility for a wider range of users: following WCAG AA compliance
➡️ More intuitive layout & clearer content presentation
➡️ Enhanced mobile experience
Outcomes
🏆 Increase of 3% conversion
📈 Higher add to card rate
🚀 -53% Page Load Time
📉 Better bounce rate. From 60% to 30%
📱 Better SEO ranking
🗣️Better Website review: NPS
