Context
Following the launch of redesigned product pages on the US market—intended as the foundation for a global rollout—performance declined (Sales and SEO).
Before scaling further, it became critical to understand what was not working and redefine the experience.
🛠 Key Considerations
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Enable a scalable global rollout across markets
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Introduce a new CMS to reduce design/dev dependency and empower local teams
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Modernise the UI to reflect a professional, medical brand
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Ensure consistency across the ecosystem (product pages, packaging, connected app)
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Balance SEO performance with UX and content clarity
Problem
The US redesign led to usability, accessibility, ranking and trust issues, making it unsuitable for global rollout.
The design team spends 80% of their time coding content and offer updates, as Magento’s page creation process is not marketing-friendly and requires coding knowledge.
Outputs
🩺 New product page design with a more medical & technical look
🛠 Improved accessibility for a wider range of users
📱 Enhanced mobile experience
🧑💻 CMS integration reducing designer's coding time.
⚡ More intuitive layout & clearer content presentation
