Creating a new BMI Roof measurement tool
SHOWCASE
My Role
Lead UX/UI Designer
Team composition
Mid-weight UX designers | Product Owner | Digital Director | Developers
Key responsibilities
Team leader | Stakeholder management | Lead design process | Quality Assurance and Design Implementation
CONTEXT
BMI, a roofing and waterproofing company, aims to develop a new tool to enhance the efficiency and safety of roofers.
🛠 Key Considerations
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GAF (Sister Company) already uses drone-based measurement technology to provide precise roof dimensions without requiring physical access.
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Vexcel (Third-Party Partner) offers roof calculations using aerial imagery, which BMI seeks to integrate into a new, paid service for roofers.
💡 Goal
Create a faster, safer, and more accurate measurement solution, using aerial technology.
OUTPUTS
📌 Integrated Roof Measurement Tool
A Global digital platform that roofers can use to accurately measure roofs using aerial imagery from Vexcel.
Available via desktop & mobile, ensuring accessibility on-site.
🔍 High-Accuracy Roof Reports (Paid Service)
Generates detailed measurement reports without needing a physical roof visit.
🛠 Seamless User Experience (UX/UI Design)
Simple, intuitive tool to request the report
Fast processing with clear pricing & payment integration.
⚡ Enhanced Safety & Efficiency for Roofers
Eliminates the need to climb onto roofs for initial assessments.
Reduces time spent on-site while increasing project accuracy.
📈 Monetization & Business Impact
Pay-per-use model for roofers. Creates a new revenue stream for BMI while increasing tool adoption.
OUTCOMES
🌍 Rolled out in 5 countries within 1 year.
🚀 Massive user growth in Germany → 113 to 1,317 InTouch visitors.
💰 New revenue stream for BMI, leveraging aerial roof measurement technology.
📈 71% of returning customers in the first 6 months
📊 1400 reports order in the first 6 month
2135 report in the 6 months after.
CHALLENGES
1️⃣ Limited customer access → Conducted internal usability tests with colleagues (5 users) to gather insights.
2️⃣ Users ordering reports incorrectly → Some customers ordered reports even when it didn’t match the m², opting for a cheaper version. → Potentially need to rework the flow.
3️⃣ Stakeholder pressure for fast results → Faced pressure to skip UX and move straight to solution designs. Pushed back to prioritise testing or/and data analysis for better outcomes.
4️⃣ Attempt to copy exactly GAF’s solution → Internal testing revealed it didn’t work for our users, so we moved away from GAF’s visual approach.
5️⃣ Markets Creating Their Own Sales Strategies → Some markets bypassed the global business strategy, leading to fragmented solutions that required extra UX fixes from the design team.