Context
BMI, a roofing and waterproofing company, aims to develop a new tool to enhance the efficiency and safety of roofers.
🛠 Key Considerations
GAF (Sister Company) already uses drone-based measurement technology to provide precise roof dimensions without requiring physical access.
Vexcel (Third-Party Partner) offers roof calculations using aerial imagery, which BMI seeks to integrate into a new, paid service for roofers.
💡 Goal
Create a faster, safer, and more accurate measurement solution, using aerial technology.
Problem
Roof measurements are often dangerous and inaccurate.
BMI needed a digital tool that would make this process safer and more reliable for roofers which would also be available in a report easy to download and print. It had to be accessible behind a login/registration area — designed for professionals across Europe, regardless of their digital skills.
Outputs
📌 Integrated Roof Measurement Tool
A digital platform that roofers can use to accurately measure roofs using aerial imagery.
🛠 Seamless User Experience (UX/UI Design)
Simple, intuitive tool to request the report.
Fast processing with clear pricing & payment integration.
📈 Monetisation & Business Impact
New revenue stream for BMI while increasing tool adoption.
🔍 High-Accuracy Roof Reports (Paid Service)
Generates detailed measurement reports without needing a physical roof visit.
⚡ Enhanced Safety & Efficiency for Roofers
Eliminates the need to climb onto roofs & reduces time spent on-site.
Outcomes
🌍 Rolled out in 5 countries in 1 year.
📈 71% of returning customers within 6 months
🚀 User growth in Germany → 113 to 1,317 InTouch visitors.
📊 1400 reports order in the first 6 month
💰 New revenue stream for BMI.
2135 report in the 6 months after.
Challenges
🚧 Limited customer access → Conducted internal usability tests with colleagues (5 users) to gather insights.
🔍 Attempt to copy exactly GAF’s solution
→ Internal testing revealed it didn’t work for our users, so we moved away from GAF’s visual approach.
💻 Users ordering reports incorrectly
→ Understand the problem
→ Potentially need to rework the flow.
🔥 Markets Creating Their Own Sales Strategies leading to fragmented solutions that required extra UX fixes.
⏳ Stakeholder pressure for fast results & to move straight to solution designs
→ Pushed to prioritise testing or/and data analysis for better outcomes.