TRAINSWEATEAT

As part of a pitch request, I was asked to propose ideas to strengthen their online presence and improve the overall experience leading to their new fitness app. 

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I explored the full user journey - from discovering a post, story, or reel on social media, all the way to potentially purchasing the app, focusing on creating a clear and consistent brand experience.

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I redesigned content feed with a cohesive colour theme and organised categories: recipes, workouts, motivation, influencer content.

I unified the visual identity for all socials posts to match the app look's and feel.

I created a newsletter system, which was not something they offered, with templates from promotions, customer updates and community news.